Chris Betcher

Someone once said to me that if you do something once, it's an accident. Do it twice and it's a coincidence. Do it three or more times and that's just the way you're living. The underlying message is that if you repeat something enough, then the patterns of use start to tell their own story. Your repeated activity starts to build up into a pattern of use and looking at those patterns can often give insights into the activity that are not apparent by looking at the individual instances of the activity. This idea of allowing data to "rest where it lays" and deriving insights from it is essentially the idea behind tag clouds, whose patterns reflect repeated use of words, tags, keywords or ideas. If you look at someone's Delicious tag cloud and see the patterns emerging in the form of highlighted, emphasised words, then you see a clear indication of what interests that person. The more they bookmark using tags, the more evident their interests. The numbers...