I was on an international flight the other day doing a long haul across the Pacific Ocean. It was aboard a new 767 that had been fitted out with personal entertainment screens in the back of every seat. Last time I flew on this particular airline they had a single large screen that showed one movie to everyone, but on this flight I had a choice of about 20 movies, as well as music and games, all accessed by a touch screen in front of me. I watched a few movies on the flight and found it was a much better way to absorb the long flight than the previous situation of sitting through a single screening of a pre-selected movie that I probably never even wanted to see in the first place. In fact, last time I recall being on a flight with a one-size-fits-all movie screening, most people, including me, were not even watching it. On this flight however, as you can see in the photo, there are a few important differences. Firstly, most people were watching a movie. And not the same movie min...