Chris Betcher

I'm finally back home from a fantastic week in San Jose at the Adobe Summer Institute.  The Summer Institute is a 5 day conference/workshop event run by Adobe's Education division for members of their global Adobe Education Leaders program .  I was inducted into the AEL program last year but was unable to attend the 2008 event in San Francisco. This year I was determined to attend the San Jose event and I'm really glad I went. When you do in fact know a fair bit about technology and how to use it, it becomes harder to find professional development experiences that challenge and extend you. One of the reasons I was so keen to attend the Summer Institute was that I felt it would push me to learn more and build on some of the knowledge I already have.  Having been a Photoshop user for many years, and spending many hours inside programs like InDesign (and PageMaker before that) and having taught Flash and Dreamweaver to students, I've always been quite immersed in Adobe...

Being a bit of a technology geek, one place I've always wanted to visit is Silicon Valley . Stretching southwards from San Francisco to San Jose, the Bay Area and Silicon Valley are home to many of the world's major computing and technology organisations. Birthplace of companies like Apple, Adobe, Google and Twitter, breeding ground for new ideas at universities like Stanford, and host to big annual tech events like MacWorld and WWDC; the SF Bay Area really is a slice of geek Mecca. So I'm pleased to say that I'll be spending the next week or so here. I'm actually here for the Adobe Summer Institute, a 5 day conference and workshops held at Adobe's San Jose offices as part of their Education Leaders program. We get to spend all week immersing into the serious end of fun stuff like Photoshop and Flash. This afternoon I visited Wikispaces , a company based right here in San Fran only a few blocks from my hotel. Wikispaces put a message out on Twitter a while...

One of the side effects of the new web is greatly increased disintermediation , or cutting out the middleman.  It seems that everywhere you look, entire industries are being turned upside down because the web makes it so easy for people to completely bypass the traditional "middlemen" that we all used to rely on so heavily.  Musicians are bypassing record labels and releasing their music directly to their fans.  Authors are bypassing publishers and using services like lulu.com to self publish. Homebuyers often know just as much about the real estate markets as the agents.  Ordinary people can buy and sell shares without the need to go though expensive stockbrokers.  In all of these processes (and many others like them) unless the middlemen add real value along the way, they face eventual extinction.  Why would you continue to pay someone to do something that you can just as easily do yourself? This disintermediation seems to be obvious in three main areas.....

Of all the tools to emerge from the Web 2.0 revolution, few are as intriguing as Twitter. When Twitter first appeared in 2006 it was one of those hard to define web tools that, on the surface, sounded silly and trivial. However, in the last few years it has risen to be one of the web’s most powerful simple ideas. At its best, Twitter is the ultimate real-time communication tool, enabling ideas to spread across the Internet with unprecedented speed and reach. As a mechanism for gaining insight into the “wisdom of the crowds” it has few equals. During the recent elections in Iran for example, Twitter proved its worth as a vehicle for people in Tehran to keep the flow of information going to the outside world, even when official news crews were being silenced and censored by the government. Thanks to Twitter, the truth still had a voice. At its worst, Twitter can be nothing but an embarrassing parade of personal ephemera, filled with people publicly sharing the most inane and trivial a...